Between quarantine restrictions in some states, social distancing measures recommended by the Center for Disease Control (CDC), and consumers self-isolating, small businesses are under severe financial pressure.
Some are doing their best to order takeout and local delivery. Others are becoming active online and organizing people to help for a cause.
Consider starting a crowdfunding site to give your supporters a way to mobilize support during these tough times.
Disclaimer: These programs are offered by individual companies and organizations, not GoDaddy. Please see the linked pages for applicable terms, restrictions and instructions governing all programs.
The idea of crowdfunding goes back centuries, as soon as the first performer passed a hat or a religious group asked for alms for the poor.
In crowdfunding, you share your story and need to your audience and they donate to your cause or invest in your business idea. It’s a way for people all over the world to hear your story and possibly give you money.
Crowdfunding platforms allow you to create a page about who you are and why you are doing this. We have some advice on how to use online tools to boost charitable donations, but the top one is this: tell your story.
Asking for money is difficult, and it may be even more difficult to be vulnerable enough to open up about your story.
But letting people get to know what’s going on in your business is powerful. And it moves people to action.
GoFundMe Small Business Relief Fund
GoFundMe works for many small businesses and situations because, unlike other platforms, there is no fee to use it and you can keep all you raise, other than a standard transaction fee to cover credit card processing and the safe transfer of funds.
Even better, GoFundMe, GoDaddy and other companies have contributed to a Small Business Relief Fund to benefit small businesses who have been negatively impacted by COVID-19.
The Small Business Relief Fund will be issuing $500 matching grants to qualifying businesses that raise at least $500 on GoFundMe.
Grants will only be available until the fund is exhausted, so it’s important to get your fundraiser launched as soon as possible.
How to create your GoFundMe campaign in GoDaddy Websites + Marketing
First, go to your W+M website, and add the Fundraising section to a page.
When you add the section, follow the link to set up a GoFundMe account. This will help GoFundMe know that you’re a GoDaddy customer.
Create your GoFundMe campaign for at least $500. If you apply through GoDaddy you are not required to include #SmallBusinessRelief in your fundraiser story, but it’s a good idea to include so that you show up in #hashtag searches.
When you’re finished, copy the Share link for your campaign URL. To maximize your crowdfunding, you’ll want to share your GoFundMe link as widely as possible — on your website, on social media, and through email.
Once you copy your GoFundMe Share link and paste it into your GoDaddy fundraising section, you’ll be able to apply for the matching fund grant. You need to raise at least $500 to be considered for the grant.
To be eligible for a grant from the Small Business Relief Fund, you need to meet the following requirements from GoFundMe:
- Have been negatively impacted by a government mandate due to the COVID-19 pandemic.
- Be independently owned and operated.
- Not be nationally dominant in your field of operation.
- Intend to use funds to either help (a) care for its employees/workers or (b) pay ongoing business expenses.
- Raise at least $500 for the business through your own GoFundMe fundraiser, which fundraiser it started because of the COVID-19 pandemic.
- Have no fraud reports made against you.
Only one grant is allowed per business. All business fundraisers and grant recipients must comply with GoFundMe’s terms of service.
You can do this!
If you need a helping hand, we’re here for you.
- Check out our How-To videos for content aimed at helping you navigate through COVID-19.
- Looking for stories and inspiration? Visit the GoDaddy YouTube channel.
- Dig into resources on the GoDaddy blog.
- Connect with like-minded people in our #OpenWeStand community forum.
- Find answers to product questions in our Help Center.
- Call or chat with one of our GoDaddy Guides.
Above all, have faith in yourself. We have faith in you.